96° Global Campaign: Benetton seeks to “Employee of the Year”

“Unemployee of the Year” is the appearance, with which Benetton wants to send a “positive message of hope.” The company wants to show stereotypes of lazy, work-shy young people and find “new, intelligent and creative ways” to help them out of unemployment. The campaign is sponsored by the Foundation Unhate which was founded by Benetton by the begining of the campaign.

Benetton Campaign

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